LISA SORENSEN is a public relations professional with over 15 years of entertainment, fashion and lifestyles public relations experience. Prior to forming Lisa Sorensen Public Relations (LSPR), Sorensen worked as a publicist at MTV Networks where she was instrumental in the publicity initiatives for MTV, MTV2, VH1, TNN, Nick at Nite, and Nickelodeon.
Throughout her career, Sorensen has maintained an impressive roster of high profile film campaigns, celebrity talent, many of whom remained with her for over 15 years, and successfully developing, executing and managing high profile public relations campaigns in consumer lifestyle, sports, events and entertainment.
As a highly sought after media consultant, contracted by global organizations to oversee the success of their public relations initiatives, Sorensen has been responsible for large, medium and small budgeted campaigns spanning entertainment, sports, consumer products, social awareness and events. Sorensen has planned and implemented campaigns successfully driving new releases and launches to the top of various respective charts.
From crafting campaigns in its conceptual stage in order to accomplish bottom line goals, to collaborating with major media partners, Sorensen is equally able to work independently and as part of a larger group within her client’s team and partnership structure.
Lisa Sorensen is a versatile and seasoned marketing and public relations professional who
adapts well to rapidly changing environments and evolving industries. Reaching beyond the scope of traditional public relations by offering strong marketing, content, and social media
expertise, Sorensen brings valuable insight and creative ideas to the overall strategy of a campaign.
A proven skilled communicator, Sorensen effectively and creatively develops key message points intended to move target audiences to action. Being a natural team builder and leader, Sorensen stands-out with expertise in both creativity and business savvy.